Honesty in every word, transparency in every transaction, commitment to every deadline, delivery on time and incorruptibility no matter what.
Energy in every action, vibrancy in every idea, undeterred zeal, dedication till the end, enthusiasm in the face of disappointment and delight in every victory.
Constant reinvention that includes keeping up with change, leading change, quick-fire creativity along with trend-setting behavior that is a pre-requisite of a position of leadership.
Humility that brings about uniqueness in every touch, realness in every step, service from the heart, a strong connection with roots, organic growth and a feeling of cleanliness.